SAP CAP

THE CLIENT

SAP's Cloud Accelerator Program (CAP) is a high-touch partner initiative designed to increase partner pipeline and revenue. It provides intense sales enablement, marketing expert support and budget funds, but also requires strong partner commitment.

THE NEED

There was a need for establishing efficient processes and operational model of the program, and partners needed strong marketing guidance and consulting as well as consistent support throughout the execution. Timelines were challenging and fast execution of each phase of the program was required.

THE NYTRO EXPERIENCE

Our Nytro Marketing team was trusted with project managing and advising partners during the entire program. This included: supporting all partners with building and executing strong marketing plans to promote cloud success, helping partners meet the program criteria by utilizing the best of the existing SAP partner marketing infrastructure, assisting partners to leverage their already existing marketing plans and engagements, tracking progress to ensure timely execution within 2019, and reporting on the outcomes of the overall program.

We would like to pass on to you our Big Thank you for the support and coordination that your team provided in 2019 at the Cloud Accelerator Program, CAP. Snezhi who was our lead did a phenomenal job in driving us and the partners throughout 2019 program flow.

 

Malgorzata Goralska, Marketing Director, Partner & SME Marketing MEE, SAP