What Bob Cummings Taught Me About Success (and Why Nytro’s Team Is the Real Deal)

Hi everyone — Stan here from Nytro Marketing.

If you caught our recent LinkedIn Live session on May 1st, you already know it was more than just another marketing talk. It was a deep, honest conversation with Bob Cummings, CEO of LeapGreat, and someone I truly respect. What started as a simple partnership to help him “figure out LinkedIn” turned into a case study in growth, resilience, and what happens when smart people get the right support.

Let me walk you through what I learned from Bob — and why his success is really a reflection of the kind of work we do at Nytro.

From SAP Veteran to Startup CEO (With Zero Time for Marketing)

Bob’s been in the SAP space for decades. The man’s got technical chops, no question. When we first connected, LeapGreat was in its early stages. They were building brilliant automation tools for ERP implementations — but their presence on LinkedIn was, let’s say, underwhelming.

Bob admitted it himself: “We’re technologists, not marketers.” That’s a sentence I hear more than I care to count.

And here’s the thing — that’s totally fine. You don’t need to be a marketing guru. You just need to work with people who know what they’re doing.

Why We Focused on LinkedIn (and Why It Worked)

When Bob asked us where to begin, my answer was simple: start where your buyers are. And for B2B, that’s LinkedIn — not Twitter, not Instagram, not TikTok. LinkedIn is your digital handshake, your storefront, and in Bob’s case, it was a massive missed opportunity.

So we got to work.

We helped Bob revamp his personal profile, giving it a clear headline that speaks to what he actually does — not just his job title. We fixed outdated contact info, added visuals, and made his page actually feel like it belonged to a human being (with personality, warmth, and purpose).

More importantly, we applied our AI-supported tools to build a content engine for LeapGreat that included lead filtering, automated outreach, and intelligent engagement — the stuff most startups never touch because they think it’s too complex.

Spoiler alert: it’s not, if you’ve got the right team.

23,000 New Contacts, 2,600+ Leads… and a Genuine Connection from Caterpillar

Let’s talk results. In less than a year, LeapGreat grew their LinkedIn page by 282% and Bob’s personal presence by 57%. Not vanity metrics — real growth, real visibility, and leads that matched their Ideal Customer Profile.

From SAP Exec to LinkedIn Growth Story: How LeapGreat Scaled Smarter with Nytro Marketing

One of my favorite moments from our session was when Bob recalled a message from someone at Caterpillar — a huge name in industrial manufacturing — who responded to an outreach campaign we ran using PhantomBuster. Bob was skeptical at first (“Isn’t automation kind of impersonal?”), but when he took the time to personally reply to every new connection, things changed.

That Caterpillar contact is now in LeapGreat’s sales pipeline.

That’s the blend of smart automation and human authenticity. It’s what makes the difference.

AI Isn’t Optional Anymore — It’s the Water We Swim In

We didn’t sugarcoat anything in the live session. AI is here, and it’s moving faster than anyone expected. If your company is ignoring it (or worse, banning it), you’re falling behind.

Bob said it best: “Don’t start with the fancy stuff. Start small. Start with automation.”

LeapGreat started with smart automations: invoice recognition bots, basic task streamlining, and now they’re dabbling in generative AI. But none of that would matter if their digital presence didn’t reflect their innovation.

You can’t have a cutting-edge product and a dusty LinkedIn profile. That’s like wearing gym shorts to a job interview.

HubSpot, Lead Scoring, and Knowing What (and Who) to Ignore

Bob also shared how Nytro helped LeapGreat overhaul their use of HubSpot. Before, their team was chasing every lead with equal energy. Now? They’re working smarter. We helped implement lead scoring, set up KPIs, and create a system where marketing and sales actually talk to each other.

“I go into HubSpot and sort by lead score,” Bob said, “and I immediately know who to call. We stopped wasting time.”

That’s what professionalism looks like. It’s not just about generating leads — it’s about knowing which ones matter.

The LinkedIn Live Strategy You Probably Aren’t Using (But Should)

Our May 1st event wasn’t just a one-off. It’s part of a larger strategy we recommend to all our clients: host regular, low-barrier virtual events. Think LinkedIn Lives, not webinars with complicated signup funnels.

Here’s the kicker — one of LeapGreat’s LinkedIn Live events had 211 registrants. A few weeks later, over 1,200 people had watched the replay. For a startup, that’s massive.

Even better? Those events become evergreen content. We turn them into blog posts (like this one), short videos, and social content. One 30-minute event can feed your content strategy for a month.

The Takeaway: Don’t Wait to Get Serious About Your Presence

I asked Bob what advice he’d give to other CEOs out there, especially those who didn’t grow up thinking of LinkedIn as a “real” place to do business.

Here’s what he said: “Take it seriously. LinkedIn is your global business card. You’re already being watched — make sure people see your value.”

I couldn’t agree more.

Whether you’re running a Fortune 500 company or a three-person startup, how you show up online matters. At Nytro, we don’t just throw advice at you and hope something sticks. We build systems. We coach you. We use the tools ourselves.

That’s why it works.

Want to See What We’d Say About Your Profile?

We’ve developed our own GPT right here at Nytro Marketing — a tool that reviews your LinkedIn profile and offers specific, actionable improvements. It’s free. It’s fast. And it’ll probably make you say, “Oh, wow… I didn’t think of that.”

Head over to NytroMarketing.com, homepage to display the popup, go the the GPT and upload a screenshot of your profile, to get started.

Thanks again to Bob Cummings for the honesty, the insight, and the results that speak for themselves. And thanks to all of you who continue to trust us to turn visibility into opportunity.

Until next time,

—Stan