Lead scoring helps CMOs prioritize high-value leads by assigning scores based on engagement and demographic data.

LinkedIn Live events are proving to be a powerful tool for businesses. Take one of my clients, a forward-thinking ERP start-up. Their...

Default ChatGPT outputs are often easy to recognize. Some of the terms or phrases can feel a bit off, making the text sound less human....

If your business already uses an email newsletter, adding a LinkedIn newsletter to your strategy isn’t just a smart move—it’s a growth...

Staying competitive today means continually sharpening your skills, especially in AI-driven marketing and high-impact communication....

If you aim to get your website referenced on ChatGPT, it’s essential to understand that AI-powered searches differ significantly from...

What does a typical day at work look like? What are some of the routine tasks, and what's extraordinary about it? Normally I log in while...

What does a typical day at work look like? What are some of the routine tasks, and what's extraordinary about it? I go to the office, we...

What does a typical day at work look like? What are some of the routine tasks, and what's extraordinary about it? When not traveling for...

According to Eric Brethenoux, Distinguished VP Analyst at Gartner, AI is more than just generative techniques, it's a form of augmented...

It’s January 2023 and a new year has just begun. It’s the time often associated with changes. What will be new? What will adjust? And...

The holiday season is here, and we are in full throttle to prepare for the festivities.

Earlier this summer I had the privilege of attending SAP’s 50th anniversary gala in Germany. The event brought together colleagues,...

I'm sure you're asking yourself: "Is this about that TikTok video that went viral?" and "What does the 1 £ Fish Man have to do with my...

If you haven't had the chance to build a full-fledged marketing department just yet, don't fear.

There are many things we can learn from our kids. Both, in our professional and private life. Being curious and open to new things...

There is no doubt that visuals-based marketing is the biggest tool for brand promotion, yet businesses are now increasingly adopting...

Nytro LATAM to manage a PR & Social Media Campaign for Refinitiv Refinitiv is a world-leading provider of financial news content,...

WHAT IS THE RIGHT MARKETING STRATEGY FOR YOUR BUSINESS? That's not so easy to answer. On the one hand, positioning, the existing base and...

Nytro Marketing and SAP have a long-standing relationship on many fronts. This year we were ecstatic to take on several new projects, one...