SAP NOW is SAP's signature roadshow event, spanning over 40 countries. This event has massive global impact and drives contact with a push for local expertise.


SAP NOW was searching for a communication concept/story that was creative, smart, fun and at the same time in alignment with the SAP global events theme and business priorities. The concept and assets had to be simple, direct and easy to adapt and translate for use in every region.


Nytro Marketing developed a creative storyline and messaging that would be showcased in multiple visual and digital assets including videos, banners, and infographics. We crafted a communication concept based on the basic human senses – see, hear, touch, taste, feel. This was vastly different from what SAP has been pitched in the past. It conveyed the importance of the customer/employee experience and the idea of the Intelligent Enterprise as a means of getting closer to customers.

Thank you for your great dedication, for delivering always on time and on quality. For your positive attitude, for bringing new energy to the projects and for your extraordinary team spirit! 


Tiziana Morosini,

Global Marketing, SAP, SE

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