We are proud to have been the Marketing agency of choice for our esteemed client Data Migration International (DMI), for two years now. DMI is a multinational headquartered in Switzerland, with a star product named JiVS IMP, a platform that has been dubbed as game-changing for enterprise data migrations.
Our journey started in March 2019, as we took over DMI´s event management during SAPPHIRE NOW 2019, with the goal to attract audience to their exhibition stand and generate high-quality leads. And the result?
After SAPPHIRE, Thomas Failer, CEO of DMI appointed Nytro Marketing to manage their entire Marketing team including brand refresh, SEM, SEO, content marketing, partner marketing, event management among others.
The Nytro Marketing team dived right in and created a business growth plan to gain visibility and qualified leads, starting with a brand makeover to give prospects a different and exciting first impression, and existing customers a reintroduction. Our strategy also included optimization of content, social media channels, SEO and client-meeting opportunities like webinars, road shows, and trade show appearances.
Our marketing measures, including sponsorship activities, which have been intensified since 2019, have increased the number of leads significantly. Around half of the 1500 counted in 2019 came from large companies, the other half from SMEs.
"That is a very gratifying result and, in addition to the pure quantity, also means the quality of our pipeline Sales opportunities are higher than ever. So the measures have paid off and ours Awareness in the target markets of Switzerland, Germany and the USA increased massively.” Thomas Failer, CEO of Data Migration International
Our holistic approach to digital marketing & sales strategy transformation has solidified DMI's presence in the market as a key player in SAP's partner ecosystem. We are incredibly proud and grateful for DMI´s trust in our Digital Marketing & Brand growth expertise and thrilled to continue the journey with Data Migration International.
Cheers to another successful year ahead!
Find out more about our work for Data Migration International here.