Inbound
Marketing

Understand that the inbound approach is a marathon and definitely not a sprint. To experience the full impact that it can provide, you must give it the time that is needed. Since it’s a marathon, you’re going to need to train to become the best you can be. Picture every content effort as a training practice, setting yourself up for long term, sustainable success and growth. There are many victories to celebrate along the way, and by setting SMART goals we’ll be able to measure strong signs of growth. One thing to know about Nytro Marketing is that we love numbers. Marketing is a data driven industry, so expect to see numbered results during critical benchmarks. Nytro Marketing will monitor all of the KPI’s we identify throughout the inbound journey. Typically this means lead generation, website visitors, conversion rates and new customers. We will review your campaign quarterly with you, so that you're always clear on the numbers.

All packages come with an onboarding phase, which we always aim to complete within 1 month. This is where our technical and marketing teams power up to make sure all of the tools and building blocks are in place and ready to go. This includes setup of HubSpot, making sure your website is ready to spin up landing pages, calls-to-action, and blog posts. We’ll make sure everything is measurable with analytics and tracking, goals & events, integration with HubSpot and more. This is also where our strategists will immerse themselves in the content research and planning stage. We’ll perform a content audit, blog topic research and ideation, create an editorial calendar, and more. By the end of onboarding, our team will be a tight knit extension of your company, and the technical setup will be ready to rock.

Yes, the onboarding phase is separate from the launch plan. Think of the launch plan as a discovery and planning phase, while the onboarding is the hands-on setup phase required before we can execute on all of our monthly commitments.

No, the launch plan is a prerequisite for all inbound plans. It is a comprehensive process that provides the inputs we need to see success as we deliver our inbound marketing strategy, specifically aimed at achieving your primary business goals.

The onboarding cost is $3,500. Regardless of the plan, the onboarding cost is the same. Why? Because regardless of the actual inbound marketing plan we work with you on, the first month’s setup is typically about the same amount of work, and we’re still performing the same tasks, regardless of the monthly strategy.

The quick answer is yes. Nytro Marketing uses the HubSpot Marketing Platform to help drive strong inbound results for both our customers, and ourselves. There are several reasons why we are exclusive to HubSpot, the main one being focus. By sticking with the one platform we know inside and out, we save time and money (for us, and our clients), avoid the unforeseen setbacks that often come with learning new software, and put our complete focus where it belongs - the strategy & success of every single project.

This will vary depending on the project, and your preference. However we have very clear guidelines with our partners around attending scheduled meetings, and providing access to required materials and platforms. The better your communication, the better job we can do.

A main component of both our launch plan and onboarding process is for Nytro's strategists to immerse themselves into your business. However, for some industry specialized topics, we may require more assistance from you.

Nope! At Nytro Marketing we’re very clear from day one that it takes time to see results, which is why we work with our clients on a 12-month basis. However, we understand things change, and won’t hold you hostage to a lengthy contract. If you need to leave, we’ll respect that, though we do ask for a proper heads-up.

These fees will be based on the HubSpot software the client purchases. The most popular "Pro" option is $800 USD per month which is paid directly to HubSpot. As a HubSpot Agency Partner, choosing HubSpot through our company means you can purchase your license without paying the mandatory upfront training and onboarding fee ($3,000 USD). Nytro Marketing, instead of HubSpot, will be providing training, setup, and consultation.