The marketing landscape is ever-changing, especially in the IT industry. We have seen waves of innovation and changes in the ways people react to different marketing tactics, but most importantly, in the way companies themselves interact when it comes to marketing strategies devised within their own ecosystem.
In order to have a macro view of the current Channel Marketing field, we have created a short survey that we would like to get as many responses on as possible. If you yourself are a Channel Marketing manager (or you work with someone who is an expert in the matter), then this survey is for you (or them!).
The survey should take approximately 12-17 minutes, depending on how many channels you have an expertise (or currently work with) on. We will keep the survey open until the end of the month, at which point we will compile the results to create a master snapshot of the industry in the form of a Global Marketing Report.
If you're interested in receiving this report, simply fill out your information at the start of the form before completing the survey, and we will share our findings with you upon completion of the analysis.
This is a great opportunity for us to come together in the marketing side as collaborators to evaluate what has changed and what needs to improve in 2020. Once we have the finalized report, we will also embark on sharing Best Practices found, and piloting new programs to help you take your marketing to the next level, and make your ecosystem rise with you!
If you have any questions about this program, please feel free to reach out to our in-house Channel Marketing Guru, Pablo.